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CMY Brand Solutions


Project Description

Audi e-tron GT

In February 2021, the first Audi Convention of the year took place in Ingolstadt. CMY Brand Solutions was responsible for the technical planning for light, rig and kinetics at this virtual event.

The Munich-based agency SCHMIDHUBER conceives a perfectly designed brand experience. On a built stage, the product – the Audi e-tron GT – is staged with the magic of light. The resulting powerful images ensure a sustainable user experience and a maximum length of stay at this online event.

Project Description

Audi e-tron GT

On February 9, 2021, Audi celebrated the world premiere of the Audi e-tron GT with two events on the "Day of Progress", showing how a spectator experience is created, even if visitors cannot be there in person. With a well thought-out staging, tension is created, while at the same time an informative storytelling generates emotional and informative attention.