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CMY Brand Solutions


Project Description

The New Macan 

On an emotional journey through various landscapes from the city to the mountains, the new Porsche Macan was presented to the Chinese market in Shenzhen. On an area of 5,000 square meters, 400 guests, surrounded by interacting artists, experienced the market launch.

Porsche Shenzhen New Macan
Porsche Shenzhen New Macan
Project Details

Choose thrilling

The journey through the four zones was staged by the agency Jack Morton Worldwide. Creative Director was Lucille Marie Essey and Mandy Liddell was responsible for the choreography.

FOUR TO ONE LIGHTING DESIGN developed the lighting design, technical planning and rigging. Markus Tillmann was responsible for the on-site supervision.

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CMY Brand Solutions > Technische Planung | Lichtplanung | Medien Planung | SiGeKo | Kinetik | Risikoanalyse